How Do You Pivot a Design Strategy Due to Client Feedback?

How Do You Pivot a Design Strategy Due to Client Feedback?

When the unexpected strikes in the world of design, professionals from a UI/UX Designer to a CEO reveal how client feedback can lead to pivotal changes in strategy. Alongside their expert testimonies, we've gathered additional answers that highlight the adaptability required in this creative industry. From embracing flexibility to enhance usability with client insights, join us as we navigate the art of pivoting design strategies.

  • Embrace Flexibility and User Needs
  • Adapt Campaign to Highlight Community
  • Incorporate Feedback for Stronger Design
  • Evaluate and Refine Design Objectives
  • Revise Project to Align with Client
  • Update Aesthetics to Match Client Preferences
  • Redefine User Journey Based on Feedback
  • Enhance Usability with Client Insights

Embrace Flexibility and User Needs

Design strategy can rely on the underlying content, and when you least expect it, that content can change. It often arises that this situation occurs when receiving client feedback; the most important thing is to keep an open mind here. What defines our success is whether our hypothesis is proven true through user interactions. These designs should support the experience the company is selling.

It is important to ask yourself in this situation: Did the user's motivations change? How about their end goal? How can this design adapt to the feedback received and continue to support the user's basic needs?

When in doubt, always default to a beginner's mindset! Make observations and ask plenty of questions. When you can't beat them - empathize with them.

Steph Hnat
Steph HnatUI UX Designer, InMoment

Adapt Campaign to Highlight Community

Design professionals often find themselves adapting their strategies based on client feedback, ensuring that the final product aligns with the client's vision. For a recent project, we developed an advertising campaign for an internal client to emphasize company growth. However, after receiving feedback from the client, we quickly adapted and shifted the campaign's focus to highlighting community contributions. To make this shift, we decided to feature employees and their local impact.

We organized a photo shoot to capture their involvement, and the result was a campaign that showcased the client's dedication to making a difference in the community. This adjustment showcased the creative team's flexibility and commitment to meeting client needs. The experience reinforced the importance of communication and adaptability in design, resulting in a successful outcome for all involved. Ultimately, our collaborative efforts culminated in a campaign that exceeded client expectations.

Barney Abramson
Barney AbramsonCreative Leader and Mentor, Barney Abramson

Incorporate Feedback for Stronger Design

As the CEO of Startup House, I once had a client who wanted a complete overhaul of the design we had spent weeks perfecting. Instead of getting defensive, I took a step back, listened to their feedback, and realized they had some valid points. We pivoted our design strategy by incorporating their suggestions while still staying true to our vision. The end result? A happy client and a stronger design that exceeded their expectations. Remember, flexibility is key in the world of design!

Alex Stasiak
Alex StasiakCEO & Founder, Startup House

Evaluate and Refine Design Objectives

When a client provides feedback, it's crucial to take a step back and evaluate the initial design objectives. This involves identifying parts of the design that may need adjustment to incorporate the new requirements. Once these areas are pinpointed, the next step is to adapt the design features accordingly, ensuring they align with the client's vision.

This process might encompass tweaking the interface or reworking navigation paths. After these changes are made, it's important to review the design with the client again, encouraging their continued involvement and feedback on the updated strategy.

Revise Project to Align with Client

In response to client feedback, it's often necessary to revisit and alter the design blueprints. Begin by understanding which aspects of the design are no longer in line with the client's updated priorities. Next, reshape the project plan and design documents to reflect these new goals, ensuring every part of the design resonates with what the client envisions.

This may require a reimagining of layout, features, or the overall scope. Upon completion of these revisions, initiate a discussion with the client to ensure that the redrafted blueprints meet their expectations and suggest further dialogue to fine-tune these plans.

Update Aesthetics to Match Client Preferences

Adjusting a design to satisfy a client's preferences often calls for revisions to its aesthetic components. This starts with a clear comprehension of the client's desired look and feel for the project. The creative elements such as color schemes, typography, and imagery should be modified to better reflect the client's feedback.

It's important to balance creative expression with the client's taste to create a result that pleases both the designer and the client. Following the aesthetic overhaul, present the new visual approach to the client, inviting their thoughts and ensuring it aligns with their vision for the project.

Redefine User Journey Based on Feedback

Client feedback can sometimes necessitate redefining the user journey within a design. To optimize the design for an improved user experience, begin by mapping out how current feedback impacts the user's interaction with the product or service. Make adjustments to the flow and user interfaces to ensure that these interactions are intuitive and efficient.

These modifications could involve simplifying tasks, enhancing accessibility, or streamlining navigation. Once these improvements are in place, seek additional feedback from the client to confirm that the redesigned journey meets their expectations and solicit suggestions for further enhancement.

Enhance Usability with Client Insights

Client insights often lead to a shift in the usability aspects of a design. Tackling this requires a detailed analysis of the client's insights and how they affect the product's ease of use. Equipped with this understanding, modify the design's usability heuristics, focusing on aspects such as efficiency, error prevention, and user satisfaction.

The aim is to refine the interaction design to make it more user-friendly based on the client's observations. After implementing these heuristics, encourage the client to provide more feedback to ensure that the usability of the design has been effectively enhanced to suit their needs.

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